Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism. In: (a cura di): Accademia Italiana di Economia Aziendale. XL CONVEGNO NAZIONALE L’AZIENDALISMO CREA VALORE! Il ruolo dell’accademia nelle sfide della società, dell’economia e delle istituzioni, Dipartimento di Scienze Aziendali Management & Innovation Systems, Università degli Studi di Salerno, Italy, 5-6 ottobre 2023. ISBN: 978-88-947839-2-6
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