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Taking a Stand or Standing Aside? How to Conceptualize the Emerging Phenomenon of University Activism.
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Taking a Stand or Standing Aside? How to Conceptualize the Emerging Phenomenon of University Activism. The International Journal of Management Education, 22(3). https://doi.org/10.1016/j.ijme.2024.101014
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
D’Arco, M., Cammarota, A., Marino, V., & Resciniti, R. (2024). How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology. Journal of Global Marketing. https://doi.org/10.1080/08911762.2024.2368467
Can authenticity be built? Looking for factors that influence authentic brand activism
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Can authenticity be built? Looking for factors that influence authentic brand activism. Sinergie Italian Journal of Management, 42 (1), 21-42. https://doi.org/10.7433/s123.2024.02
Embracing the Positive Change through Activism: A New Strategy of Higher Education?
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Embracing the Positive Change through Activism: A New Strategy of Higher Education? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value […]
International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?
Avallone, F., Cammarota, A., Marino, V., & Resciniti, R. (2024). International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for […]
BRAND ACTIVISM: A literature review and future research agenda
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). BRAND ACTIVISM: A literature review and future research agenda. International Journal of Consumer Studies, 47 (5), 1669-1691. https://doi.org/10.1111/ijcs.12967
Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism.
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). Boycotting the activist brand: Unveiling the power of consumer-brand disalignment and political consumerism. In: (a cura di): Accademia Italiana di Economia Aziendale. XL CONVEGNO NAZIONALE L’AZIENDALISMO CREA VALORE! Il ruolo dell’accademia nelle sfide della società, dell’economia e delle istituzioni, Dipartimento di Scienze Aziendali Management & […]