Avallone, F., Cammarota, A., Marino, V., & Resciniti, R. (2024). International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium:...
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