Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2022). The “Authenticity” in the Consumer Response to Brand Activism. Proceedings of the 21st International Marketing Trends Conference. 20-22 January 2022, LUMSA University, Rome. ISBN 978-2-490372-14-0
Related posts
D’Arco, M., Cammarota, A., Marino, V., & Resciniti, R. (2024). How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology. Journal of Global Marketing. https://doi.org/10.1080/08911762.2024.2368467
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Can authenticity be built? Looking for factors that influence authentic brand activism. Sinergie Italian Journal of Management, 42 (1), 21-42. https://doi.org/10.7433/s123.2024.02
Cammarota, A., Avallone, F., Marino, V., & Resciniti, R. (2024). Embracing the Positive Change through Activism: A New Strategy of Higher Education? In: Strong, Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O., Rosier, E. (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing...