Archive for Term: Development

Taking a Stand or Standing Aside? How to Conceptualize the Emerging Phenomenon of University Activism.
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
Can authenticity be built? Looking for factors that influence authentic brand activism
Embracing the Positive Change through Activism: A New Strategy of Higher Education?
International Brand Activism: Should the Activist Strategy be Adapted or Standardized in Different Countries?

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